From intimate 2-person shoots to 100-person sets, the following is a selection of commercial and branded productions I’ve led as Senior Producer. I specialise in end-to-end delivery — from creative development and pre-production through to on-set management and post.
World Vision TV Brand Spot
Behind the scenes
An emotive national TV brand spot for World Vision Canada, produced end-to-end — from creative concept development through location scouting, talent casting, on-set management, and post-production. This spot went on to win a Silver Telly Award and a Communicator Award for Best Directing and Cinematography.
World Vision Child Protection Spot
Behind the scenes
A child protection campaign for World Vision Canada, requiring complex VFX, green screen compositing, and practical set builds to portray the transformation of a child soldier into a student. Managed a multi-discipline production crew and coordinated with VFX artists throughout post to deliver a cinematic final spot.
Amazon Alexa Co-Branded Digital Ads
Two co-branded digital spots for Amazon Canada, pairing the Amazon Alexa device with Hershey’s and Huggies in separate campaigns. Led end-to-end production — from creative development and agency coordination through talent casting, location, and post — delivering two polished spots on time and on brand.
Mazda 3 Tutorial Series
A multi-episode tutorial series for Mazda Canada, built around the web’s most-searched questions about the Mazda3. Directed and produced end-to-end — scripting, casting, studio setup, and post — delivering a polished, scalable content series optimised for digital and social distribution.
