From intimate 2-person shoots to 100-person sets, the following is a selection of commercial and branded productions I’ve led as Senior Producer. I specialise in end-to-end delivery — from creative development and pre-production through to on-set management and post.
World Vision TV Brand Spot
Behind the scenes
An emotive national TV brand spot for World Vision Canada, produced end-to-end — from creative concept development through location scouting, talent casting, on-set management, and post-production. This spot went on to win a Silver Telly Award and a Communicator Award for Best Directing and Cinematography.
World Vision Child Protection Spot
Behind the scenes
A powerful child protection campaign for World Vision Canada, requiring complex VFX, green screen compositing, and practical set builds to portray the transformation of a child soldier into a student. Managed a multi-discipline production crew and coordinated with VFX artists throughout post to deliver a cinematic final spot.
Amazon Alexa digital ads
Produced two co-branded digital ads for Amazon Canada, promoting the Amazon Alexa device in partnership with Hershey’s and Huggies respectively. Managed end-to-end production including creative development, talent, location, and agency coordination for both spots.
Mazda 3 Tutorial Series
Directed and produced a multi-episode tutorial series for Mazda Canada, answering the web’s most-searched questions about the Mazda3. Handled full production — scripting, casting, studio setup, and post — delivering a scalable content series for digital and social distribution..
